This week’s sign that the apocalypse is upon us: Oktoberfest boosts beer prices!

No, it’s not the lead story on this ROB digest of business news that has me fearing for the worst, but rather another piece that’s buried halfway down the page:

Beer and Oktoberfest

For the Germans, there’s always Oktoberfest. But even there, there may be some bitter feelings.

Oktoberfest’s official website notes that the cost of beer will break through another “invisible barrier” this year, breaching €9 for a “Mass,” the standard litre-mug. It will cost between €8.70 and €9.20, compared to last year’s highest price of €8.90.

“The tent owners and breweries state that costs like erecting and maintaining the tents have gone up, just like the wages for the workers,” the organization said.

“Critics, as every year, respond to that with the argument, that the breweries already make an immense profit from the beer tents at the Oktoberfest and that they could still do just fine without raising the beer price every year. An important thing to know is that the city of Munich doesn’t have much of a say when it comes to the beer price at the Oktoberfest. The breweries set a certain price, about which the city of Munich is then informed.”

Drink water instead? That’s going to cost about €7 a litre compared to last year’s €6.8.

Nine Euros for a beer at Oktoberfest!?  What is the world coming to?

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