Target reportedly has to temporarily take a plus-sized product off its website because its colour scheme invoked a rather large sea creature. As pictured here, the Mossimo Women’s Kimono Maxi Dress was offered in “Dark Heather Gray” in regular sizes, but the plus-sized version was sold in “Manatee Gray” instead—which is essentially the same colour. Frankly, I’m surprised someone named Heather hadn’t already complained about the slimmer version…
But the company insists it didn’t intend to make any correlation between larger women and sea cows, either. A Target spokesman told Forbes “there were two different teams of buyers responsible for the ‘missy’ and plus-size product lines, and the teams didn’t coordinate when they inputted the product information for the site. One team apparently used the color’s official name, while the other eyeballed it.” And yes, manatee gray is an official colour name at Target. According to Forbes, it’s also used for “women’s regular and even petite sizes.”
Gee, you’d think the last thing you’d want to say to a petite woman is that her dress reminds you of a 1,200 pound species in which the females tend to be heavier. Perhaps they should simply save the manatee for plus-sized men’s pajamas?

